Work
Pepsi x Untold
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Niche
Beverages
Year
2026
Services
Artwork, Digital, Campaign
About
Pepsi is one of the world's most iconic brands, built on bold energy and youth culture. For its UNTOLD partnership, Pepsi needed a stage as big as the moment, so we brought the campaign to the ParkLake AeroDisplay™, the single best DOOH placement in the country, turning a festival tie-in into a full takeover in the heart of Bucharest.
Results
On the AeroDisplay™, the Pepsi × UNTOLD campaign met a young, high-energy audience exactly where the excitement lives. The scale and prestige of the format matched the ambition of Romania's biggest festival, giving the partnership standout presence, real anticipation, and a campaign that felt as memorable as the event it was celebrating.
Other case
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