Indoor advertising converts up to 40% more than other media. Here are the three reasons behind the number: proximity, no skipping and time.

Nobody decides to keep a ticket stub or a receipt. They just never throw it out. See what that says about how indoor advertising stays with people.

54% of regular mall visitors go every week. See what the Mall Effect Index 2026 says about why people visit and what it means for advertising.

Somewhere between the ground floor and your stop, there are a few seconds with nothing to do but wait. This is the story of the blank wall that started everything, and why the moment matters more than the message.