Work
Nivea
Niche
Beauty
Year
2025
Services
3D, Modeling, Print, Decoration
About
Nivea is a skincare brand built on trust, care, and closeness to everyday life. At Mega Mall, we brought that sense of care into the space itself, combining high-impact DOOH screens with a physical, sensory touchpoint so shoppers could experience the brand rather than just watch it.
Results
The campaign met shoppers in the golden moment, when attention is unclaimed and a brand can simply be present. Pairing synchronized digital placements with a hands-on experience turned ordinary foot traffic into real engagement, giving Nivea warmth, presence, and recall in one of Bucharest's highest-traffic destinations.
Other case
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